Technology, Digital Media, Luxury

Premex is a premium digital advertising solution seeking to disrupt the $11B luxury advertising industry. Co-founders Ben Segal (Salesforce) and David Friedman (WealthX) realized that automated digital solutions work for mass marketers to reach a broad audience, but have failed luxury brands that target High Net Worth (HNW) consumers, who could be in the market for a Rolex, Ferrari, or private jet. Identifying HNW individuals online is like looking for a golden needle in a haystack. Premex has developed an innovative, data-first solution WealthGraphsm that allows brands and publishers to characterize, measure and predict HNW audience engagement and campaign exposure. The industry is growing by $400M annually and Premex is situated to capture many of these dollars, with Series A investor analysis valuing Premex at $4M within two years.

Four lucky start-ups will be selected to present at our RipTide finale event on November 25th.  So if you like this idea and think it should make the final, please add your comments and rating below.  The more positive comments a start-up gets, the more likely it will be picked to be a finalist.


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