Technology, Digital Media, Luxury
Premex is a premium digital advertising solution seeking to disrupt the $11B luxury advertising industry. Co-founders Ben Segal (Salesforce) and David Friedman (WealthX) realized that automated digital solutions work for mass marketers to reach a broad audience, but have failed luxury brands that target High Net Worth (HNW) consumers, who could be in the market for a Rolex, Ferrari, or private jet. Identifying HNW individuals online is like looking for a golden needle in a haystack. Premex has developed an innovative, data-first solution WealthGraphsm that allows brands and publishers to characterize, measure and predict HNW audience engagement and campaign exposure. The industry is growing by $400M annually and Premex is situated to capture many of these dollars, with Series A investor analysis valuing Premex at $4M within two years.
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